Senior Marketing Manager---US

ForwardX Robotics is a company of AI-empowered mobile robotics for the manufacturing, logistics, and retail industries. Offering a wide range of vision-first Autonomous Mobile Robots (AMRs) and intelligent fleet management software, ForwardX’s solutions help supply chain operations automate material handling tasks in their facilities, from warehouses to production floors. Developer of the most intelligent AMRs on the market, ForwardX’s core competencies include computer vision, machine learning, and advanced robotics. With a huge need in the global market for our solutions and massive market potential, ForwardX is looking for a go-getter to join our team as our Marketing Manager for US marketing.

Objectives of this Role

Empower internal sales teams and external partners through the creation and management of a wide range of outbound product and marketing content

Improve brand visibility and awareness across owned, paid, and earned mediums by developing and implementing robust strategies for SEO and inbound content, social media, PR, and advertising

Analyze customer and partner insights, market trends and analysis, and competitor analysis to improve future strategies

Responsibilities:

1. Working in partnership with internal product and marketing teams, manage the localization of existing brand material and creation of new brand material to support internal and external sales functions for the US market;
2. Collaborate with leader to develop, implement, and track the results of a comprehensive inbound content strategy;
3. Collaborate with leader to develop, implement, and track the results of a comprehensive SEO strategy;
4. Collaborate with leader to develop, implement, and track the results of a comprehensive social media strategy across multiple social platforms;
5. Collaborate with leader to develop, implement, and track the results of a comprehensive digital advertising strategy across multiple platforms;
6. Work with and provide guidance to external PR agencies to deliver high-performance PR campaigns in the US market;
7. Collaborate with internal and external sales teams to conduct in-depth research and analysis of the market, target accounts, and key partners.

Skills & Qualifications:

• Bachelor’s degree required in marketing, business, or related field;

• Excellent written and verbal communication skills in the following languages: English, 

• 3+ years of marketing or digital marketing experience in a B2B industry; experience within industrial robotics, logistics, or manufacturing industries would be a plus.

Preferred Traits:

 - You are able to self-motivate and motivate those around you to meet the high expectations set for you and that you set for yourself.

 - You are always looking for ways to solve problems and appreciate that it is up to us to go out and make things happen.

 - You are adept at conducting research to better understand and evaluate the business, its position in the market, and the viability of potential opportunities.

 - You are able to adapt your communication style and express your thoughts in a way that is easily understood by those around you.

 - You take responsibility for your work and identify and manage stakeholders internally and externally

 - You have experience developing and implementing successful marketing strategies and understand the various areas of marketing

 - You are experienced in and excel when working to time-bound targets and actively seek to meet and exceed the targets set.