Integrated Marketing/Branding Expert - 阿里巴巴

Job Description

A giant multinational technology company specializing in e-commerce, retail, Internet, and technology, developed a unique talent program dedicated to nurture the skills and mindset talents needed for international growth.

This 2 years program will be based in    Hangzhou , offering classrooms, experential learnings, cultural experiences, and overall in-depth knowledge of this global industry leader. 

We expect graduates of this program to take critical roles in the businesses which are highly impactful in our client's globalization journey!

• Design and implement marketing strategies which aligned with business targets and liaise with internal teams to ensure brand consistency through all marketing channels

• Plan and execute marketing campaign to generate brand awareness and leads to help achieve the business result;

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);

• Identify trends and insights, and optimize performance of marketing campaigns based on the insights;

• Generate innovative ideas to promote our brand and products;

• Utilize strong analytical ability to evaluate end-to-end customer experience or feedback across multiple channels and customer touch points;

• Collaborate with agencies and local vendor partners.

Job Requirement

• Proven track record of running successful marketing campaigns, establishing brand awareness, and leads generation.

* Tracked experience to translate business language to marketing message

* Cross-channel brand delivery experience.

* Exceptional written and verbal communication skills

* Strong interpersonal, organizational and management skills and the ability to communicate with employees at all levels in the organization, and across multiple time zones

* Confident self starter with proven leadership qualities, a proactive nature and a hands-on approach

* Excellent organizational skills, ability to work on multiple projects/plans and work well under pressure to meet deadlines

* Bilingual (Chinese & English) language skill is preferred

* Ability to visualise is preferred

1589794082777 client

Our client is in  e-commerce ,  retail ,  Internet , and  technology. Founded  in  Hangzhou ,  Zhejiang , the company provides  consumer-to-consumer  (C2C),  business-to-consumer  (B2C), and business-to-business  ( B2B) sales services via  web portals , as well as  electronic payment  services,  shopping search engines  and  cloud computing  services. It owns and operates a diverse array of businesses around the world in numerous sectors.

They are one of the world's largest retailer and e-commerce company, is on the  list of largest Internet companies  and  artificial intelligence  companies, is one of the biggest venture capital firms, and one of the biggest investment corporations in the world.