We are looking to build on our hugely successful
internationalisation growth strategy by expanding into the China market. As a
result, Canva’s China Team is seeking an experienced SEO Specialist to work
alongside the founding Canva China CEO and Canva Growth Team to grow our China
userbase and empower the Chinese market to design.
We are looking for Digital Marketing team members who love technology and can
bring creativity when solving challenging problems. We ensure that the Canva
workspace is setup for you to do your best work and have a great time doing so.
Responsibilities
- Assist in rolling out Canva within China as part of Canva’s
internationalisation strategy with a strong focus on the best localised user
experience
- Contribute to Canva's global user acquisition strategy through the increase
of organic traffic to Canva's China site
- Coordinate in-country research and gap analysis and maintain on-page content
with SEO best practices in mind
- Contribute to the design, implementation and maintenance of Canva China’s
broad SEO strategy looking after all aspects: technical, content and outreach
and authority building
- Liaise with a large team of professionals of various backgrounds including
engineers, translators and other SEOs.Involvement with other marketing and
growth activities as needed
- At least 2-3 years digital marketing and SEO experience in the
internet industry, with a proven track record of success with SEO in
China
- Experience in Growth hacking & Digital Marketing
- Agency or client side, we don’t mind as long as you have experience growing
organic search traffic, not just “doing” SEO
- Proven understanding of how search engines operate and what drives SEO
performance
- Passionate about cultural localisation and the role it plays in the way we
approach online marketing
- Chinese and English speaking professional with excellent written
communication skills
- You don’t necessarily know how to code but you are really tech-savvy
(understand basic HTML, CSS, are familiar with design programs and terminology,
etc) and you are at ease working closely with engineers
LINK: http://jingjobs.com/job/view/c2FtYW50aGFAamluZ2pvYnMuY29t/AWFVN7J_56IGbJ9noSRs
