•Lead the Australia marketing team and be in charge of both online and offline marketing activities in Australia for Ctrip International Business.
•Prepare market analysis and design the marketing plan, and execute sales & promotion activities targeting the Australia market
•Explore all kinds of partnerships in Australia local market to recruit new customers and build the brand awareness among Australia travelers.
•Support the management team with insightful knowledge of the Australia travel market, competitive landscape and strengthen Ctrip’s Australian marketing strategy.
•Try all methods to push Australia users from offline to online, and ensure actual contribution to new user acquisition and bookings, with a strong P&L mindset and ROI driven strategy
•Collaborate with the product teams to enhance the onsite user experience to cater local Australia travelers
•Diploma in Marketing, Business Administration, Tourism, Finance, information technology, statistics or related field of study.
•At least 5 years of experience in a similar position in travel related industries, such as hotels, airlines and /or OTA is preferred.
•Master digital marketing methodologies and have a clear picture how local distribution channels perform to acquire customer in a cost effective way.
•Excellent interpersonal, written, verbal and presentation skills
•Ability to prioritize workload and complete tasks under pressure and high demand
•Financial and data analysis experience to understand key metrics, travel trends & customer's requirement
•Familiar with Microsoft Office such as Power Point and Excel
•Willingness to travel when necessary
