The role of the Marketing Communications group at Apple is to ensure flawless development and execution of world-class communications in support of Apple’s business goals. Based in Shanghai, as a member of the Apple’s Greater China Marcom team, the Social Media Writer will be responsible for maintaining Apple’s tone of voice on social medias in China.
The Social Media Writer will be responsible for all copywriting for Apple’s social media campaigns in China. You will need to write original headlines and bodycopy, and also need to work on copy adaptation from English to Chinese. You will be also responsible for supervising the work produced by Apple’s external vendors. The Social Media Writer will work closely with creative teams from both Apple internal and external vendors, to ensure all social media materials are culturally relevant for the China market and that they’re well written.